The podcasting industry has successfully attracted millions of listeners for well over 10 years, but has the market reached its peak?

As David Eagleman, professor of Brain Plasticity at Stanford, puts it, not a chance. In the latest episode of Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman, the neuroscientist explains that in his opinion, COVID-19 solidified the need for podcasting.

“You’re in this world, I am just watching from a distance,” Eagleman told iHeartMedia Chairman and CEO Bob Pittman. “During the pandemic, people realized ‘I want to walk, I want to garden, I want to wash the dishes,’ or whatever. It’s so convenient to (pop-in) some EarPods and go.”

"David Eagleman offers startling lessons.... His method is to ask us to cast off our lazy commonplace assumptions.
- The Guardian
"Eagleman has a talent for testing the untestable, for taking seemingly sophomoric notions and using them to nail down the slippery stuff of consciousness."
- The New Yorker
"David Eagleman is the kind of guy who really does make being a neuroscientist look like fun."
- New York Times
"David Eagleman may be the best combination of scientist and fiction-writer alive."
- Stewart Brand
"A popularizer of impressive gusto...[Eagleman] aims, grandly, to do for the study of the mind what Copernicus did for the study of the stars."
- New York Observer
"What Eagleman seems to be calling for is a new Enlightenment."
- Sunday Herald
"[A] neuroscientist and polymath."
- Wall Street Journal