One practical realm in which this comes up: how long a webpage (seems to) take to load. How are programmers designing tricks to make this seem faster? Do animations help or not help? Check out the article in Wired.
SUM has been turned into an opera at the Royal Opera House in London (Composer: Max Richter, Director: Wayne McGregor). The London Evening Standard hails the opera as "immersive, meditative and sweetly fascinating". Read about the background of the collaboration in Wired.