One practical realm in which this comes up: how long a webpage (seems to) take to load. How are programmers designing tricks to make this seem faster? Do animations help or not help? Check out the article in Wired.
In the wake of the Aurora movie theater shooting, many people had the same questions: What kind of derangement is indicated by the horrific acts of James Holmes? What is wrong with his brain? How will his mental state play out in the courts?