One practical realm in which this comes up: how long a webpage (seems to) take to load. How are programmers designing tricks to make this seem faster? Do animations help or not help? Check out the article in Wired.

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"A popularizer of impressive gusto...[Eagleman] aims, grandly, to do for the study of the mind what Copernicus did for the study of the stars."
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"What Eagleman seems to be calling for is a new Enlightenment."
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"David Eagleman is the kind of guy who really does make being a neuroscientist look like fun."
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"David Eagleman offers startling lessons.... His method in both Sum and his new book, Incognito, is to ask us to cast off our lazy, commonplace assumptions."
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