What a wonderful shot of caffeine it was to find my childhood hero lauding my book in the New York Times:

Arnold Schwarzenegger: By the Book

Published: December 27, 2012


What book is on your night stand now?

Right now I’m reading a book called “Incognito,” by David Eagleman, about the human brain. I’ve always been interested in psychology, so learning about the things that influence our thinking is really important for me. In bodybuilding, I was known for “psyching” out my opponents with mind tricks. I wish I had this book then because the stuff I was doing was Mickey Mouse compared with what’s in this book.

Illustration by Jillian Tamaki

Arnold Schwarzenegger

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"Eagleman has a talent for testing the untestable, for taking seemingly sophomoric notions and using them to nail down the slippery stuff of consciousness."
- The New Yorker
"David Eagleman offers startling lessons.... His method in both Sum and his new book, Incognito, is to ask us to cast off our lazy, commonplace assumptions."
- The Guardian
"David Eagleman is the kind of guy who really does make being a neuroscientist look like fun."
- New York Times
"What Eagleman seems to be calling for is a new Enlightenment."
- Sunday Herald
"David Eagleman may be the best combination of scientist and fiction-writer alive."
- Stewart Brand
"[A] neuroscientist and polymath."
- Wall Street Journal
"A popularizer of impressive gusto...[Eagleman] aims, grandly, to do for the study of the mind what Copernicus did for the study of the stars."
- New York Observer