How often do you touch your face?

The first Apple Watch app to bring awareness to face touching GET IT AT THE APP STORE


We all touch our faces

Almost all adults say they don’t touch their faces. But observational studies show that we all do it many times each hour. It’s unconscious.

It matters

Especially now, our society has come to care about face-touching.  And we’re all trying to become more aware of when we do it.

Our solution

Our Silicon Valley team of doctors and programmers is making a change.  We’ve built an Apple Watch app that beeps and vibrates when you touch your face.


Beeps and vibrates when you touch your face


Our algorithms detect the location of your hand in real time.

Intended to promote conscious awareness of face-touching, this Apple Watch app has hour-long ‘training’ periods in which it detects if your watch-wearing hand comes near your face.


On average, adults unintentionally touch their faces several times every hour. This App is intended to promote conscious awareness of face-touching, and detects if your Watch-wearing hand moves near your face. This functionality is available in hour-long training-periods in which the App buzzes and counts whenever a face-touch is detected.

This product is not a medical device nor does it claim to diagnose, measure, or treat any condition. It is simply designed to provide awareness and information about your habits for your own use. This app does not function all day long; the window is 1 hour unless reset. 

Face Touch Aware Details

  • The app automatically vibrates and makes a sound when it detects that you have touched your face. In Settings, you can adjust the vibration strength and the volume separately (for example, if you want alerts to vibrate but not play sound).
  • The training session lasts 1 hour in the background, which is an Apple Watch limit for all apps. Navigate back to the FaceTouchAware App and touch the screen to extend the session. 
  • If the App is not detecting enough of your face-touches, you can increase the sensitivity. 
  • For clarity, the app does not notify you before your hand touches your face, but typically after. It is meant to increase awareness of face-touching.
  • Press the Play/Pause button to pause the App. The screen will turn yellow and the App will stop alerting you when you touch your face. Press play/pause again to resume detection; the screen will turn green.

Note that the app will not alert you more than every 3 seconds. So if you touch your face three times in a row quickly, the app will alert you only once. This is both an Apple Internal Software Limit (no app will alert a user more than once every 3 seconds), and also to avoid annoying app users with continuous beeping. 



I genuinely didn’t realize how often I touch my face. This brought it from my unconscious mind to my consciousness, so I could do something about it. – Cindy S (8/31/20)

I got an Apple Watch for my 14 year old daughter last year — this is the first app that has proven really worthwhile for keeping not just her, but the whole family healthy. – Shahid V (9/1/20)


  • Prior to use, adjust the watch orientation settings on your iPhone apple watch app.
  • Press the Play/Pause button to start. The screen will turn green and the App will start alerting you when you touch your face. Press play/pause again to pause detection; the screen will turn yellow.
  • If the App is not detecting enough of your face-touches, increase the sensitivity. Note: the App may start detecting some non-face touches as face touches as the sensitivity increases.
  • If you want alerts to vibrate but not play sound, you can turn down Alert Volume in Settings >> Sound & Haptics.
  • Best performance is with the watch on the right wrist, with the digital crown facing right.
  • Because of Apple Software limits, the training session will only last a maximum of 1 hour. After this time limit, you must relaunch the App. We will send you a notification a few minutes before expiration.
  • If the App stopped detecting face-touches, try pressing pause and play to restart it.
  • Does not work while lying down
  • We don’t alert you more than every 3 seconds, so we don’t annoy you

Keep track of your habit

  • Is this physical therapy changing your movement habits? Face Touch Aware lists the number of times you’ve touched your face since you last paused it.


Do I need to wear a watch on both wrists for this to work?

No, the purpose of the app to increase face touching awareness, not to prevent you from touching your face.

What if it’s not making any sound?

Make sure that your Apple Watch is not on silent mode on the home screen, and the bell icon is turned on on the app.

Which wrist should I wear my Apple watch on?

You may wear your watch on whatever wrist is comfortable for you. There are no studies specifically on which hand people touch their faces with the most. You may even switch your watch to test this out for you. Just make sure you adjust the orientation settings in the apple watch app on your iphone if you switch between wrists. 

Why does my app only alert me every 3 seconds?

The apple watch is not designed to send alerts more frequently than every 3 seconds. 

It’s not alerting me every time I touch my face.

  1. Make sure your watch orientation is properly set up on your Apple Watch app on the iphone. The orientation must be set for two different things: the wrist you are wearing the watch on and the orientation of the digital crown. 
  2. Increase the sensitivity level
  3. If you touch your face more frequently than every 3 seconds, the app is not designed to alert you more frequently than this
  4. Make sure the watch band is tight on your wrist

Does it work with both iOS and Android?

Currently this is only built for iOS, but we are developing an app for Android – sign up for our newsletter to be alerted when the Android version launches.

It’s altering me when I’m not touching my face.

  1. Make sure your watch orientation is properly set up on your Apple Watch app on the iphone. The orientation must be set for two different things: the wrist you are wearing the watch on and the orientation of the digital crown. 
  2. Decrease the sensitivity level. This should decrease these false positive alerts. 
  3. Occasional false alerts are not avoidable if they are very similar to the motions you use when face-touching. 



Sara Vaughn, MD

Dr. Sara Vaughn attended college at Rice University where she graduated Magna Cum Laude with a degree in Psychology. She then completed medical school at the University of Texas in Houston. After completing her Obstetrics & Gynecology Residency at Cedars Sinai Hospital in Los Angeles, Dr. Vaughn went on to complete her fellowship in Reproductive Endocrinology and Infertility at Stanford University. While at Stanford she was an innovator and a leader. She developed a resident infertility clinic to improve access to care for more patients and support further resident education. Additionally, she designed Stanford’s initial research trials to understand the role of the human microbiome in reproduction and in-vitro fertilization.


Don Vaughn, PhD

Dr. Don Vaughn is a neuroscientist, futurist, and international public speaker. His foci include human perception, augmented performance, empathic bias, and machine learning. Since graduating from Stanford, Dr. Vaughn’s research has been featured on ABC, ESPN, TIME magazine, and the X-Games. Over a million people have viewed his TEDx talk “neurohacking: rewiring your brain”. He has been an opinion leader for a range of news outlets including The Wall Street Journal and NBC News.


Robin Farmanfarmaian

Robin Farmanfarmaian is a professional speaker, entrepreneur and angel investor working on companies poised to impact 100M people or more. She has been involved with over 20 early stage startups working on cutting edge technology in biotech, pharma, med device, and digital health. As a speaker, Robin has had over 140 speaking engagements in 13 countries, and is the author of 3 books; “The Patient as CEO: How Technology Empowers the Healthcare Consumer” (2015); “The Thought Leader Formula: Strategically Leverage Your Expertise to Drive Business & Career Goals” (2019); “Facilitating Virtual Events: Driving Participant Engagement & Interaction” (2020).


David Eagleman, PhD

Dr. David Eagleman is a neuroscientist, New York Times bestselling author, TED speaker, and Guggenheim Fellow. He is the writer and presenter of The Brain, an Emmy-nominated television series that asks what it means to be human from a neuroscientist’s point of view.  He teaches at Stanford University, runs a neurotechnology company (Neosensory), and directs the Center for Science and Law. He is the author of eight books, including international bestsellers Sum and Incognito, and his newest book Livewired.




Our privacy policy is simple. We don’t collect any personal data. 

We will never require your name, email or any other personal information. All information is stored on your device locally. We don’t have access to it.

If you want to delete your data, simply delete the app from your device.  Only anonymous data about your device that does not directly identify you is collected. This includes the version of the app and version of the operating system you are running. This information is used solely for the purpose of improving our services and is not shared with any 3rd parties.

Policy Changes

We reserve the right to change this policy at any time. We will do our best to keep you up to date with any changes by adding a notification inside of our Apps. Please check this page periodically for changes. Your continued use of our Services following the posting of changes to these terms will be acknowledged as your acceptance to those changes.

"David Eagleman may be the best combination of scientist and fiction-writer alive."
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