One practical realm in which this comes up: how long a webpage (seems to) take to load. How are programmers designing tricks to make this seem faster? Do animations help or not help? Check out the article in Wired.
Really good companies are the ones that are constantly reinventing themselves. I spoke with Charles Duhigg about habit, unconscious processing and the workspace at the 2016 New Work Summit. Watch the full interview: http://trib.al/1nwghb1