To the extent that consciousness is useful, it is useful in small quantities, and for very particular kinds of tasks. It's easy to understand why you would not want to be consciously aware of the intricacies of your muscle movement, but this can be less intuitive when applied to your perceptions, thoughts, and beliefs, which are also final products of the activity of billions of nerve cells.
Really good companies are the ones that are constantly reinventing themselves.
I spoke with Charles Duhigg about habit, unconscious processing and the workspace at the 2016 New Work Summit. Watch the full interview: http://trib.al/1nwghb1
From the Blog
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NeoSensory and the science of sensory substitution
Want a quick overview about what we're doing at NeoSensory?
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Why public dissemination of science matters
Communicating science to the public can take time away from a busy research career. So why should scientists do it? I offer a manifesto of six reasons in the Journal of Neuroscience.
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Scanning a 3,000 year old mummy
I performed a CT scan on an Egyptian mummy, and found beautiful objects inside.
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Time perception on the Discovery Channel
Watch an experiment in which we studied time perception by dropping volunteer subjects from a 150 foot high tower. Free fall.
In other news...
Guggenheim Fellowship
David has been named a John Simon Guggenheim Fellow. He will use the fellowship opportunity to pursue the genetics and neuroimaging of synesthesia.
Sum #2 book in UK
In September, 2009, Sum became the number 2 book in the United Kingdom on Amazon's bestseller list, only behind Dan Brown's Lost Symbol.
Emily Blunt reads for the Sum audio book
Hear the actress Emily Blunt (Young Victoria, Devil Wears Prada) read "The Cast" from Sum. She is one of the dozens of terrific actors who read for the audio book.
