To the extent that consciousness is useful, it is useful in small quantities, and for very particular kinds of tasks. It's easy to understand why you would not want to be consciously aware of the intricacies of your muscle movement, but this can be less intuitive when applied to your perceptions, thoughts, and beliefs, which are also final products of the activity of billions of nerve cells.
Really good companies are the ones that are constantly reinventing themselves.
I spoke with Charles Duhigg about habit, unconscious processing and the workspace at the 2016 New Work Summit. Watch the full interview: http://trib.al/1nwghb1
From the Blog
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Is Time Real?
What does it mean for time to be real? Is time the ultimate stage on which all events play?
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Radiolab fan? We are too.
We love NPR's Radiolab. If you haven't listened to it yet, you should. Check out several episodes featuring David's science or writing.
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Synesthesia lecture at the University of Sydney
Interested in synesthesia? Watch a lecture I gave at the University of Sydney in Australia.
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Brain Time
The days of thinking of time as a river—evenly flowing, always advancing—are over. Time perception, just like vision, is a construction of the brain.
In other news...
Barnes and Noble Best Book
Barnes and Noble selected SUM as one of the Best Books of the Year.
Science Educator Award
David has won the Science Educator Award from the Society of Neuroscience.
Emily Blunt reads for the Sum audio book
Hear the actress Emily Blunt (Young Victoria, Devil Wears Prada) read "The Cast" from Sum. She is one of the dozens of terrific actors who read for the audio book.
