To the extent that consciousness is useful, it is useful in small quantities, and for very particular kinds of tasks. It's easy to understand why you would not want to be consciously aware of the intricacies of your muscle movement, but this can be less intuitive when applied to your perceptions, thoughts, and beliefs, which are also final products of the activity of billions of nerve cells.
Really good companies are the ones that are constantly reinventing themselves.
I spoke with Charles Duhigg about habit, unconscious processing and the workspace at the 2016 New Work Summit. Watch the full interview: http://trib.al/1nwghb1
From the Blog
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Perception on TNT
I was the scientific advisor for the TNT television drama,Perception, starring Eric McCormack and Rachael Leigh Cook. Learn more about the show.
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The Umwelt
The "umwelt" is the slice of an animal's ecosystem that it can sense. The rest is invisible....
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CNN's Next List - video profile
I was named a CNN Next List Fellow. Watch two clips from the show.
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Book extract from "The Brain: The Story of You" in the Financial Times
Our drive to come together into groups yields a survival advantage — but it has a dark side.
In other news...
Sum on Radiolab
Listen to David discussing Sum -- and actor Jeffrey Tambor reading stories from the book -- on WNYC's Radiolab.
Guggenheim Fellowship
David has been named a John Simon Guggenheim Fellow. He will use the fellowship opportunity to pursue the genetics and neuroimaging of synesthesia.
Synesthesia book wins the Montaigne Medal
Wednesday is Indigo Blue: Discovering the Brain of Synesthesia has been awarded the Montaigne Medal, Eric Hoffer Award for Books.
