Schwarzenegger on Incognito

What a wonderful shot of caffeine it was to find my childhood hero lauding my book in the New York Times:

Arnold Schwarzenegger: By the Book

Published: December 27, 2012
Illustration by Jillian Tamaki

Arnold Schwarzenegger


What book is on your night stand now?

Right now I’m reading a book called “Incognito,” by David Eagleman, about the human brain. I’ve always been interested in psychology, so learning about the things that influence our thinking is really important for me. In bodybuilding, I was known for “psyching” out my opponents with mind tricks. I wish I had this book then because the stuff I was doing was Mickey Mouse compared with what’s in this book.


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Newsflashes

New York Times bestseller

IncognitoA 26 week New York Times bestseller, Incognito was named a Best Book of the Year by both Amazon and Goodreads. For a taste of the book, see a review in the Wall Street Journal, listen to a conversation on NPR's Fresh Air, or watch a video dialog with Wired Magazine. Reading Incognito now? We'd love to hear feedback!

Why Brain Science Matters

Why should the US invest in brain science? See David's opinion in the New York Times.

Possibilianism at PopTech

Click here to watch David's talk on possibilianism at PopTech. Executive director Andrew Zolli wrote: "This is one of the best talks ever at PopTech. Everyone should watch this."

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