Schwarzenegger on Incognito

What a wonderful shot of caffeine it was to find my childhood hero lauding my book in the New York Times:

Arnold Schwarzenegger: By the Book

Published: December 27, 2012
Illustration by Jillian Tamaki

Arnold Schwarzenegger


What book is on your night stand now?

Right now I’m reading a book called “Incognito,” by David Eagleman, about the human brain. I’ve always been interested in psychology, so learning about the things that influence our thinking is really important for me. In bodybuilding, I was known for “psyching” out my opponents with mind tricks. I wish I had this book then because the stuff I was doing was Mickey Mouse compared with what’s in this book.


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Newsflashes

SUM is Book of the Year: Chicago Tribune

SUM was chosen as the best book of 2009 by Chicago Tribune's Pulitzer-winning literary critic Julia Keller.

New York Times bestseller

IncognitoA 26 week New York Times bestseller, Incognito was named a Best Book of the Year by both Amazon and Goodreads. For a taste of the book, see a review in the Wall Street Journal, listen to a conversation on NPR's Fresh Air, or watch a video dialog with Wired Magazine. Reading Incognito now? We'd love to hear feedback!

McGovern Award for excellence in Communication

David was honored to receive the 2014 John J. McGovern Award for Excellence in Biomedical Education from the American Medical Writers' Assocation. Noted past recipients include authors Oliver Sacks and Abraham Verghese.

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Coming in 2014