Schwarzenegger on Incognito

What a wonderful shot of caffeine it was to find my childhood hero lauding my book in the New York Times:

Arnold Schwarzenegger: By the Book

Published: December 27, 2012
Illustration by Jillian Tamaki

Arnold Schwarzenegger


What book is on your night stand now?

Right now I’m reading a book called “Incognito,” by David Eagleman, about the human brain. I’ve always been interested in psychology, so learning about the things that influence our thinking is really important for me. In bodybuilding, I was known for “psyching” out my opponents with mind tricks. I wish I had this book then because the stuff I was doing was Mickey Mouse compared with what’s in this book.


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Newsflashes

How the Internet will save civilization

David's iPad app "Why the Net Matters, or Six Ways to Avert the Collapse of Civilization" was recently called a "superbook" by the New York Times Magazine. For a taste of the argument, read David's article in WIRED or watch a video of his talk at the Long Now Foundation. Don't have an iPad? The manuscript is now available as an eBook.

Barnes and Noble Best Book

Barnes and Noble selected SUM as one of the Best Books of the Year.

New York Times bestseller

IncognitoA 26 week New York Times bestseller, Incognito was named a Best Book of the Year by both Amazon and Goodreads. For a taste of the book, see a review in the Wall Street Journal, listen to a conversation on NPR's Fresh Air, or watch a video dialog with Wired Magazine. Reading Incognito now? We'd love to hear feedback!

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